Author: Aaker, David A; Subjects: Advertising – Management.; Advertising.; Publicité – Gestion. Contents. Ch. 1. The Field of Advertising Management; Ch. 2. Batra Myers and Aaker Model of the Advertising Communication System Source from KIN at University of British Columbia. Aaker, David A. and John Myers, Advertising Management. Englewood Cliffs, New Jersey. PrenticeHall, Inc., , pp.
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The fifth edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The overriding objective of the book is to provide an approach to nad management of advertising that is sophisticated, thoughtful, and state-of-the-art, while being practical and relevant to real-world advertising planning, gatra making, and control.
The book draws on and attempts to integrate three related disciplines: Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?
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Aaker, Batra & Myers, Advertising Management, 4th Edition | Pearson
Page 1 of 1 Start barra Page 1 of 1. Product details Paperback Publisher: Pearson India; 5 edition Language: I’d like to read this book on Kindle Don’t have a Kindle? Share your thoughts with other customers. Write a customer review. Showing of 2 reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Excelent in the away it introduces you to the world of advertising making it easy for a smart student to learn!!! Its also good for professionals as it shows new ways of “doing bissiness”!
I recommend it for anyone with the least interest in marketing. Excellent resource for somebody who directly manages advertising budgets and reviews creative and copy! There’s a problem loading this menu right now. Learn more about Amazon Prime.
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Advertising Management, 4th Edition
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