Unilever, is a consumer goods producer multinational company. Unilever headquarter, is located in London, United Kingdom. Unilever was. BCG Matrix Hindustan Unilever Limited – Free download as Powerpoint Presentation .ppt /.pptx), PDF File .pdf), Text File .txt) or view presentation slides. Strategic ManagementProject Report On Lux Soap Submitted To: Submitted By: Pratima N. Patil Roll No

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It is difficult for companies to sustain all the division of the company at once. For example, Unilever claimed in that the soups market declined in developed markets. Name of the Matrix is derived from the firm name.

These are brands very much at their peak, holding a large market share in very much a growing market — therefore requiring continued investment to hold or enhance their position, as competitors continually enter the market and innovate.

Company ought to invest more on product development to bvg its competitor and increase its market share in food industry. However, such segment, which fall into the category of dogs, better be sold. These are the dead-end products whose time has been and gone and likely most offer no future profits. In this article we will be discussing the detailed BCG matrix of Unilever.

Leave a Reply Cancel reply Enter your comment here You are martix using your WordPress. Unilever personal care segment is considered to be stars because its market share is growing every year and mentioned division generate highest chunk of revenue for the company.

It was very helpful. Simply keeping them on the market is wasting resources generated by Star and Cash Cow brands. The premise of the BCG Matrix is that all products or brands can be classified as one of the following categories, based on its market share and market growth:.

To find out more, including how to control cookies, see here: InUnilever generated highest revenue in consumer goods industry.

Enter your email address: Magrix care and refreshment segments of Unilever can be labelled as Cash cows because both have high market share in low growth industry. For this very reason, Unilever sold its Slim-Fast brand in July to private-equity firm, Kainos Capital, to focus on other brands with greater appeal and growth potential.


Excellent portfolio management by Unilever will see T2 become the future Dove or Tipton, before naturally becoming a Marmite and subsequently another Slim-Fast, but smart investments will prolong the growth stages and hold off the decline.

This is a four dimensional graph each dimension states the position unklever the company segment in the industry. Such segments are crucial for the company and plays a vital role in the sustenance of company.

However, there are still a couple of cautions to be considered bg using it. Unilever headquarter, is located in London, United Kingdom. Those segments are considered to be Stars, which have high relative market share and compete in high sale growth industry. This is arguably the most important category of brands for companies like Unilever as they require very little further investment to generate revenue — allowing for profits to be reinvested into Stars or Problem Child brands.

You are commenting using your Twitter account. Unilever, is a consumer goods producer multinational company.

BCG Matrix Analysis of Unilever

Both industries have witnesses decline in sales. This framework help the organization to formulate strategies for each segment or division, according to its need. Its products are available in countries around the globe. Question mark are those segments which have low relative cbg share and operates in high sales growth industry.

You are commenting using your Facebook account. In terms of geographical segment Europe comes into the category of question mark because Europe contribute the lowest share in company revenue. Often relatively young brands, they are yet to maximise their potential within the industry and therefore require greatest investment from the success of Cash Cow brands in order to unulever the fast market growth ahead of competitors.

T his long term perspective is a key strength of the BCG Matrix as a strategic tool. Each category suggest different strategies for the segment. By continuing to use this website, you agree to their use. It deals in the following uunilever products, which are as follow; personal care products, beverages, and food and cleaning agents. This site uses cookies. Despite the limitations, the BCG Matrix is a very simple and useful tool for portfolio managers to review their brands and products across industries and SBUs, and assist in prioritisation of investment and divestment.


BCG Matrix Analysis of Unilever | | BCG Matrix Analysis

Unilever has four segments namely; Foods segment, followings products are produced, by foods segment; soups, snacks, mayonnaise, bouillons, margarines, sauces, salad dressings and spreads, Home care segment; following ujilever are produced by home care segment;liquids and capsules soap bars, powders, and other cleaning products Refreshment segment; following products are produced by Refreshment segment; weight-management products, ice cream, tea-based beverages and nutritionally enhanced staples sold and Personal care segment, following products comes into the category of personal care products segment; skin care products, hair care products, oral care products and deodorants.

Marmite is a key Cash Cow for Unilever with sales just about holding their own in the spreads industry that is slowly beginning to decline in Europe and North America.

Food segment market share of Unilever is declining every year, despite of high industry sales growth rate. Unilever was established inby the merger of margarine Company and soap making company namely; Margarine Unie and lever brothers. Unilever is one of the largest producer of consumer goods and mostly such companies do not have Dogs in their matrrix.

Global revenue share of the Unilever Group from toby product segment. Investment in Marmite in recent years has been largely limited to advertising campaigns. Fortunately Unilever has no such segment which fall into the category of Dogs.

Firstly, market growth may be directly influenced by Unilever due to its market power. Dogs are those segment which have low relative market share and are operating in high sale growth industry.

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